Challenging the Algorithms of Oppression

In this video, Noble discusses Google’s harmful and dangerous search engine results –especially when searching terms such as “girls” and “Black girls” – and how these searches reify oppressive narratives about identity markers. She describes her methodology for collecting and analyzing these search engine results, which are dealing with advertisement algorithms and what narratives are seen as “profitable.”
Noble, Safiya Umoja. 2016. “Challenging the Algorithms of Oppression.” presented at the Personal Democracy Forum 2016, New York City. https://www.youtube.com/watch?v=iRVZozEEWlE.